Your Bank would not do this: UGLY CASH!
@getuglycash found product–market fit through brutalist, brainroot design that speaks to Gen Z. Although being a traditional financial app, it breaks EVERY design rule with its anti-aesthetic - weird colors, chunky fonts, and DIY icons.
It makes spending money feel uncomfortable, which is exactly the point.
Genius.
UGLYCASH VS THE FINANCE ESTABLISHMENT
> Most fintech apps (Bitcoin ones too!) chase “clean” design, cloning each other in Figma until the product loses its soul.
—@pavlenex on [X](https://x.com/pavlenex/status/1926338962861306079)
Inspiring.