BRANDSCAPES #2. Saint Laurent’s Marrakech

This article is part of a series exploring iconic brands through the places that shaped them - tracing how landscape, memory, and culture become the fabric of a brand's world. This time, we step into one of Morocco’s most magnetic cities, a place that captured Yves Saint Laurent’s heart and became his lifelong sanctuary.

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The city has changed since those days: the crowds have grown, the pace quickened. And yet, Marrakech still holds pockets of the same magic; alleys humming with life, souks spilling over with colour and spice, courtyards where time seems to slow.

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When Yves Saint Laurent first arrived in Marrakech in February 1966, the city was still a secret passed quietly among a coterie of artists and wanderers. He and his partner Pierre Bergé checked into La Mamounia - then a faded remnant of its glamorous past - and within days, they had bought their first home: Dar el-Hanch, the House of the Snake, named for a large serpent Saint Laurent painted across its living room wall.

Let’s trace those lines, from opulent gardens to hidden doorways, and see Marrakech through his eyes. This isn’t just a travel guide: it’s a map to a creative world, a way of reading a city through the lens of the designer it transformed.

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This is a Marrakech seen through a designer’s eyes; a city mapped not by every landmark, but by the places where Saint Laurent sketched, wandered, and gathered inspiration. Each stop is chosen for the way it ties back to his world, or to the spirit of creativity and craftsmanship that still runs through the city like an underground river.

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