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BRANDSCAPES #2. Saint Laurent’s Marrakech

This article is part of a series exploring iconic brands through the places that shaped them - tracing how landscape, memory, and culture become the fabric of a brand's world. This time, we step into one of Morocco’s most magnetic cities, a place that captured Yves Saint Laurent’s heart and became his lifelong sanctuary.

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The city has changed since those days: the crowds have grown, the pace quickened. And yet, Marrakech still holds pockets of the same magic; alleys humming with life, souks spilling over with colour and spice, courtyards where time seems to slow.