To break old habits (social media usage); you have to build new habits (repetitive use), usually by making the new thing 1) more addictive (features, content, UX) 2) easy to use (UX), 3) better at doing the job it was hired for.

Positioning outside of these things on niche issues will likely only draw in niche audiences.

As evidence by bitcoiners who tried nostr and are still on X, we haven’t broken their old habits.