Totally agree on the technical jargon. Like “wtf is a wrapped invoice!?” Especially when it’s positioned as a tool to solve a problem state the app has gotten you into in the first place.

On the question of how to overcome:

Know your customers; from the newbies to the most tech savvy and understand the job you need to do for them.

For the newbies, this probably looks a lot like very guided and paced onboarding starting from the place of this customer coming to us with no sats and looking to setup what could be their first wallet.

Guidance, confidence building and a careful creation of a journey are the keys to successfully helping folks who are new to our space (most everyone in the world) be welcomed and have a great experience.