It’s not tho, and no one is claiming it is.

If you denominate your wealth in Bitcoin and you’re retired like many Bitcoiners are, then their wealth is decreasing day after day.

If you see a company whose balance sheet shows a decrease in their Bitcoin holdings over time, you wouldn’t touch it with a ten-foot pole. Them saying that they are actually a successful business because their bitcoins value is going up is not going to change your mind of the obvious truth about the state of their business.