As predicted, eventually someone with laser focus (not laser eyes) will enter the Bitcoin market, and make the process of controlling and using Bitcoin as easy as WhatsApp, without compromise or the need for any education.
Bitkey is the first global scale company to achieve the hardest part of this. The focus - very sharp, the user experience - extreme simplicity.
By removing all "thought barriers" from its operation, people using this device and service can just get on with using Bitcoin. That's more important than anything. It is a beautiful mix of safe storage and everyday use.
The vast majority of users on Earth will never read about Bitcoin just as they have never read about SSL or POP3, but everyone is using the web and email.
This has to happen in Bitcoin for it to reach and touch everyone, and it has to reach and touch everyone for it to do the work it was designed to do.
This development, like Bitcoin itself, starts off quietly, then all of a sudden, it's everywhere, with the side effect of forcing everyone to rise to its high standards.
As it was with the iPhone, before it, all phones had mechanical push button keyboards. Then, seemingly all of a sudden they were all relegated to the dustbin, and the expectation was "keyboardless".
You're seeing the beginning of something like that here with Bitkey. This single event could be the beginning of the very much needed sea change in the thinking behind delivering Bitcoin services to the public.
Well done that Bitkey team!
