Oh, if blockchain is included then €600 for a hat is cheap af 😀
Prada blockchain NFC tags:
The NFC tags are just a dumb URLs IIUC:
Even though even item in the store had them, and this is a fairly recent initiative, the URLs seem to be broken:
https://aurablockchain.prada.com/?v=01&t=YVpB2MpJhwQD7HbouOm3_A4BZ4AQkbCDYAAAO
Oh, if blockchain is included then €600 for a hat is cheap af 😀
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