So weird. A bunch of American TikTokers are fleeing the site ahead of its potential ban to an app called, Xiaohongshu or Little Red Book from China created by a guy named Charlwin Mao. Its terms of service state users must uphold socialist and Chinese values. But also Mao is a Stanford business and Bain Capital alum. So clearly as silicon valley as it gets in addition to being very Chinese too.

Just goes to show that social dynamics are as important to how these apps grow as the tech itself.