Their job is to try to convince you that Bitcoin is a bubble and will collapse entirely. They could end up being right - but only if people believe them.

Their ONLY move is shifting public perception. It's a strong move, especially if they control communication and information.

...But they don't anymore

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and some of them buy bitcoin.

and then they can play the Bubble faction against the Blockchain faction, sparring for the public, spilling misinformation and limited hangout as chaff for the journalist's cameras, waiting to either crush Bitcoin or own it.

If it's their job who is their boss.

Plenty of emergent phenomena in complex systems don't have bosses. I'm not supposing a conspiracy