I actually dont have any of their red light therapy products but the quality of their other stuff has been really good. The red light stuff in general has always been pretty expensive for anything nice. Unfortunately you are right, its hard to tell what is super cheap and priced high because they can get away with it, versus actually a really good product. That's why i don't venture out much personally. If i find one that I think is good, i tend to go back.
But there are some other good brands out there though. My wife has the lumebox smaller light and she likes that one alot. Can't remember how the price lines up against other though.