I’ve friends that set up credible indie labels back in the day, despite only ever charting once, that bought in enough to have offices in London and Tokyo as well as keeping a team of musicians eating.
Nowadays it barely keeps two people ticking over despite great reviews, national press and decent sized gigs.
Mad innit. V4V is what brings me here, my music is niche, it’ll never be big time but it’s decent. Let’s see what happens…