I suspect the future will bring a significant cohort of new Nostr users comprised of people that have no idea they are new Nostr users.

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This is the way. Technology works best when it fades into the background. Users don't know that they're using all of the different protocols that make up their experience inside Safari or Chrome. They're just using their favorite web browser. The same will happen for Nostr. People will just be using their favorite social experience.