**Expanded Product Line & Themed Experience**

**South Sea Island Fantasy Pizza Franchise, Addis Ababa, Ethiopia**

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### **Core Offerings**

#### **1. Wood-Fired Pizzas**

**Size & Pricing**:

- **8-inch Personal** (1–2 people): 250–400 ETB

- **12-inch Family** (3–4 people): 600–800 ETB

**Signature Pizzas**:

| **Category** | **Pizza Name** | **Price (ETB)** | **Key Ingredients** | **Unique Selling Point** |

|---------------------|---------------------------|-----------------|--------------------------------------------------|--------------------------------------------|

| **Classic** | Margherita | 250 | Local tomato sauce, Awash mozzarella, basil | Traditional taste at entry-level pricing |

| **Spicy** | Berbere Chicken | 400 | Marinated chicken, *berbere* spice, caramelized onions | Ethiopian flavor fusion |

| **Vegan** | Vegan Teff Crust Garden | 450 | *Teff* flour crust, Shebelle veggies, cashew cheese | Gluten-free, 100% plant-based |

| **Premium** | Truffle & Mushroom Delight| 600 | Imported truffle oil, wild mushrooms, ricotta | Targets expats/high-income diners |

| **Fusion** | Injera Crust Fusion | 500 | *Injera*-style crust, *doro wat* toppings | Celebrates Ethiopian heritage |

**Customization**:

- **Build-Your-Own Pizza**: 200 ETB base + 50 ETB/topping (options include avocado, honey-glazed bacon, *kitfo* spiced beef).

- **Dietary Options**: Keto cauliflower crust (+100 ETB), nut-free cheese alternatives.

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#### **2. Tropical Drinks**

**Non-Alcoholic**:

- **Mango-Passionfruit Smoothie**: 150 ETB (fresh fruit, yogurt, honey).

- **Hibiscus-Ginger Iced Tea**: 100 ETB (locally sourced hibiscus, organic ginger).

- **Coffee-Cola Fusion**: 120 ETB (Yirgacheffe espresso + Coca-Cola, served over ice).

**Alcoholic (Pending Licensing)**:

- **Island Rum Punch**: 200 ETB (dark rum, pineapple, lime, *gesho* leaf garnish).

- **Tej-Tini**: 250 ETB (Ethiopian honey wine (*tej*), vodka, citrus twist).

**Seasonal Specials**:

- **Rainy Season Brew**: Spiced chai latte with *korerima* (Ethiopian cardamom) – 130 ETB.

- **Holiday Smoothie**: Pumpkin-spiced mango blend (October–December) – 160 ETB.

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#### **3. Sides & Desserts**

**Savory Sides**:

- **Spiced Plantain Chips**: 80 ETB (with *awaze* dip).

- **Cheesy Teff Breadsticks**: 120 ETB (served with marinara).

**Sweet Endings**:

- **Coffee-Glazed Donuts**: 100 ETB (infused with Sidamo coffee).

- **Tropical Fruit Platter**: 150 ETB (mango, papaya, pineapple with chili-lime salt).

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### **Themed Experience**

#### **1. Weekend “Island Nights”**

- **Live Reggae Bands**: Perform 7–10 PM every Friday/Saturday.

- **Special Menu**:

- **Jerk Chicken Pizza**: 550 ETB (limited-time offer).

- **Coconut Rum Cake**: 180 ETB (complimentary slice with 2+ pizzas).

- **Decor**: Staff in floral shirts, LED wristbands for guests, faux tiki torches.

#### **2. Kids’ Corner & Workshops**

- **Pizza-Making Workshops**:

- **Price**: 100 ETB/child (30-minute session).

- **Includes**: Mini chef hat, personal 6-inch pizza, certificate.

- **Play Area**: Sandbox with “treasure hunt” toys, jungle-themed murals.

#### **3. Seasonal Events**

- **Ethio-Island Fusion Festival** (September):

- Live traditional *kebero* drummers + DJ mixes.

- “Coffee & Pizza Pairing” menu (50% of proceeds to Ethiopian Coffee Farmers Cooperative).

- **New Year’s Eve Countdown**:

- All-night party with fire dancers, champagne toasts (1,500 ETB/person).

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### **Packaging & Sustainability**

- **Eco-Friendly Design**:

- Pizza boxes printed with biodegradable ink (palm tree motifs).

- Reusable bamboo plates for dine-in (+50 ETB deposit, refundable upon return).

- **Delivery Kits**:

- “Island Feast” bundle (2 pizzas + sides) in recyclable woven baskets (rental fee: 200 ETB).

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### **Strategic Partnerships**

- **Local Artists**: Rotating mural installations by Addis Ababa’s Afrofuturist collective.

- **NGO Collaborations**: “Pizza for Education” – 10 ETB from every Vegan Teff Crust sale funds rural schools.

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**Conclusion**: By blending Ethiopian ingredients with tropical flair, South Sea Island Fantasy Pizza offers a menu as vibrant as its ambiance. Themed events and family-friendly workshops transform dining into an experience, ensuring repeat visits and viral word-of-mouth in Addis Ababa’s competitive casual dining scene. 🏝️🔥

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