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Hallel

Family restaurant chain:

Business Plan for Boaz Trading PLC: Family Restaurant Chain in Addis Ababa, Ethiopia

*"Taste of Unity" — Blending Ethiopian Heritage with Global Flavors*

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### Executive Summary

Project Name: Taste of Unity Family Restaurant Chain

Location: Addis Ababa, Ethiopia

Total Project Cost: 28,000,000 ETB (≈$500,000 USD)

Initial Operating Costs: 7,000,000 ETB (≈$125,000 USD)

Monthly Cash Flow (Year 1): 616,000 ETB (≈$11,000 USD)

ROI: 26.40% | Break-Even: 24–30 Months

Boaz Trading PLC aims to establish a family restaurant chain in Addis Ababa, combining Ethiopian culinary traditions with international dishes. Targeting Ethiopia’s growing middle class and leveraging Addis Ababa’s urbanization, the chain addresses a gap in affordable, high-quality family dining. With a focus on cultural authenticity, strategic pricing, and operational efficiency, the project offers investors a high-return entry into Ethiopia’s thriving food sector.

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### Mission & Vision

Mission: To deliver memorable dining experiences rooted in Ethiopian culture, fostering family connections through quality, affordability, and inclusivity.

Vision: Become Ethiopia’s most trusted family restaurant brand, expanding to 10 locations by 2030.

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### Company Description

Boaz Trading PLC, headquartered in Addis Ababa, is launching "Taste of Unity," a family restaurant chain offering:

- Local Cuisine: Injera platters, doro wat, tibs.

- International Favorites: Burgers, pasta, salads.

- Kid-Friendly Menus: Balanced meals with cultural twists.

- Cultural Ambiance: Traditional decor with modern comfort.

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### Market Analysis

Key Insights:

- Population: Addis Ababa: 5+ million | GDP Growth: 6.3% (2023).

- Urbanization: 25% annual growth in dining-out expenditure.

- Purchasing Power: Middle-class households spend 35% of income on food.

Market Gap: Limited mid-range family restaurants offering hybrid menus.

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### Competitive Analysis

Direct Competitors:

- Traditional eateries (low price, limited ambiance).

- International chains (higher price, less cultural appeal).

SWOT Analysis:

- Strengths: Cultural authenticity, strategic pricing.

- Weaknesses: New market entry, supply chain risks.

- Opportunities: Tourism growth, untapped suburbs.

- Threats: Currency volatility, rising competition.

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### Target Market & Segmentation

- Primary: Middle-class families (monthly income 15,000–40,000 ETB).

- Secondary: Expatriates, tourists, corporate groups.

- Segmentation: Urban families, millennials, and Gen Z seeking experiential dining.

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### Product/Service Line

- Signature Dishes: Fusion platters (e.g., “Injera Tacos”).

- Services: Catering, cultural event hosting, meal subscriptions.

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### Pricing Strategy

- Average Meal: 200–350 ETB (≈$3.57–$6.25 USD).

- Kids’ Meals: 100–150 ETB.

- Premium Dishes: 400–500 ETB (targeting expats/tourists).

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### Marketing & Sales Strategy

- Digital Campaigns: Social media (Facebook, Telegram), influencer partnerships.

- Community Engagement: Cultural festivals, school collaborations.

- Sales Channels: Dine-in, takeaway, delivery via partnerships (e.g., Deliver Addis).

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### Financial Projections (ETB)

Year 1:

- Revenue: 14,000,000 ETB

- Expenses: 10,500,000 ETB

- Net Profit: 3,500,000 ETB

Year 3:

- Revenue: 45,000,000 ETB (3 locations)

- ROI: 26.4% (CAGR).

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### Funding Request

- Total Requirement: 28,000,000 ETB.

- Equity Offering: 70% (19,600,000 ETB).

- Debt Financing: 30% (8,400,000 ETB).

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### Risk Mitigation

- Currency Risk: Local sourcing (85% ingredients from Ethiopian farms).

- Supply Chain: Multi-supplier contracts for key items.

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### Sustainability & Social Responsibility

- Local Sourcing: Partner with 20+ smallholder farms.

- Zero Waste: Compost organic waste; donate surplus to NGOs.

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### Implementation Timeline

1. Months 1–3: Site acquisition, staff hiring.

2. Months 4–6: Kitchen setup, menu testing.

3. Month 7: Grand opening with media campaign.

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### Exit Strategy

- Acquisition: Target international food chains entering Ethiopia.

- Franchising: License model after Year 5.

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### Appendix

- Detailed financial models.

- Supplier MOUs.

- Menu samples and floor plans.

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Investor Appeal: High-growth sector, cultural differentiation, and scalable model in Africa’s diplomatic hub. Returns anchored in Ethiopia’s demographic boom and urbanization.

*"Taste of Unity: Where Every Bite Tells a Story."* 🌍🍴

Hallel 9mo ago

expand more on

Product/Service Line

- Signature Dishes: Fusion platters (e.g., “Injera Tacos”).

- Services: Catering, cultural event hosting, meal subscriptions.

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Hallel 8mo ago

**Expanded Product Line & Themed Experience**

**South Sea Island Fantasy Pizza Franchise, Addis Ababa, Ethiopia**

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### **Core Offerings**

#### **1. Wood-Fired Pizzas**

**Size & Pricing**:

- **8-inch Personal** (1–2 people): 250–400 ETB

- **12-inch Family** (3–4 people): 600–800 ETB

**Signature Pizzas**:

|---------------------|---------------------------|-----------------|--------------------------------------------------|--------------------------------------------|

**Customization**:

- **Build-Your-Own Pizza**: 200 ETB base + 50 ETB/topping (options include avocado, honey-glazed bacon, *kitfo* spiced beef).

- **Dietary Options**: Keto cauliflower crust (+100 ETB), nut-free cheese alternatives.

---

#### **2. Tropical Drinks**

**Non-Alcoholic**:

- **Mango-Passionfruit Smoothie**: 150 ETB (fresh fruit, yogurt, honey).

- **Hibiscus-Ginger Iced Tea**: 100 ETB (locally sourced hibiscus, organic ginger).

- **Coffee-Cola Fusion**: 120 ETB (Yirgacheffe espresso + Coca-Cola, served over ice).

**Alcoholic (Pending Licensing)**:

- **Island Rum Punch**: 200 ETB (dark rum, pineapple, lime, *gesho* leaf garnish).

- **Tej-Tini**: 250 ETB (Ethiopian honey wine (*tej*), vodka, citrus twist).

**Seasonal Specials**:

- **Rainy Season Brew**: Spiced chai latte with *korerima* (Ethiopian cardamom) – 130 ETB.

- **Holiday Smoothie**: Pumpkin-spiced mango blend (October–December) – 160 ETB.

---

#### **3. Sides & Desserts**

**Savory Sides**:

- **Spiced Plantain Chips**: 80 ETB (with *awaze* dip).

- **Cheesy Teff Breadsticks**: 120 ETB (served with marinara).

**Sweet Endings**:

- **Coffee-Glazed Donuts**: 100 ETB (infused with Sidamo coffee).

- **Tropical Fruit Platter**: 150 ETB (mango, papaya, pineapple with chili-lime salt).

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### **Themed Experience**

#### **1. Weekend “Island Nights”**

- **Live Reggae Bands**: Perform 7–10 PM every Friday/Saturday.

- **Special Menu**:

- **Jerk Chicken Pizza**: 550 ETB (limited-time offer).

- **Coconut Rum Cake**: 180 ETB (complimentary slice with 2+ pizzas).

- **Decor**: Staff in floral shirts, LED wristbands for guests, faux tiki torches.

#### **2. Kids’ Corner & Workshops**

- **Pizza-Making Workshops**:

- **Price**: 100 ETB/child (30-minute session).

- **Includes**: Mini chef hat, personal 6-inch pizza, certificate.

- **Play Area**: Sandbox with “treasure hunt” toys, jungle-themed murals.

#### **3. Seasonal Events**

- **Ethio-Island Fusion Festival** (September):

- Live traditional *kebero* drummers + DJ mixes.

- “Coffee & Pizza Pairing” menu (50% of proceeds to Ethiopian Coffee Farmers Cooperative).

- **New Year’s Eve Countdown**:

- All-night party with fire dancers, champagne toasts (1,500 ETB/person).

---

### **Packaging & Sustainability**

- **Eco-Friendly Design**:

- Pizza boxes printed with biodegradable ink (palm tree motifs).

- Reusable bamboo plates for dine-in (+50 ETB deposit, refundable upon return).

- **Delivery Kits**:

- “Island Feast” bundle (2 pizzas + sides) in recyclable woven baskets (rental fee: 200 ETB).

---

### **Strategic Partnerships**

- **Local Artists**: Rotating mural installations by Addis Ababa’s Afrofuturist collective.

- **NGO Collaborations**: “Pizza for Education” – 10 ETB from every Vegan Teff Crust sale funds rural schools.

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**Conclusion**: By blending Ethiopian ingredients with tropical flair, South Sea Island Fantasy Pizza offers a menu as vibrant as its ambiance. Themed events and family-friendly workshops transform dining into an experience, ensuring repeat visits and viral word-of-mouth in Addis Ababa’s competitive casual dining scene. 🏝️🔥