Yes, lying is criminal behavior.. In our Constitutional Republic I don't think markets are a product of the State. Free Market Capitalists are always looking to invent the next mouse trap. The better widget. It's inbred in the free human I'd say. That said, I'm not sure we're ignoring fraud either. To have fraud we first have to have a contract.
It would be a party to that contract that committed the fraud. I suppose we could say fraud is a universal wrong and something all folks sailing on the economic ocean demand to have protection against per our Constitution..