You would be surprised how many views a reel can get. Also, do you have a Facebook page? You can instantly post the same content to both from Instagram.

As far as your original name goes, pick something you like. A local point of interest is always a good start. What is your area known for? We named our company after an old local mountain pass that is know for a rather large herd of elk and is a hunting destination in Washington. FWIW I really like Bighorn Electric. Might be the hunter and outdoorsman in me though.