The most important part is said in the first sentence. If you believe people can change their mind when exposed to new information..

What if they (can’t or refuse) and we know that there are millions of those (including close family and friends) What do we do ?

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Have patience and lead by example, don't argue but do your best to communicate your views in a non-threatening way, they'll see you living a better life and some will eventually want to talk about why. You can't force people to want to learn however, they have to come to want to on their own terms.