Does anyone know if it's even possible to build an executable for Windows using e.g. Rust (though this might apply to other langs), without buying a signing certificate, and have it runnable by users without false positive virus/trojan warnings (which, actually, make it effectively impossible for users to run).

I did a lot of searching and found a huge number of developers reporting this problem, but actually no solutions. Is it just impossible to distribute binaries as an independent developer? Is it just isolated to Rust and maybe Go etc? Or ...? Anyone experienced this and found a way round it?