I haven't studied much about MSTY, but it seems like a smart strategy, instead of somply selling Bitcoin.

For myself, unless I'm missing something, since I already have an income, BTC as savings & MSTR as an investment make more sense to pile into.

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There is some nuance, but based on the numbers MSTY has done better than selling bitcoin monthly for income

Yeah that’s how I view it too for the most part.

Who runs MSTY? Where can I do a deep dive on their strategy?

YieldMax. You can find the prospectus and relevant docs on their website. There isn’t much good quality content on youtube or podcasts. It’s a pretty niche space. The strategy is simple, at a high level they monetize MSTRs volatility by selling call options and passing down the premium and profits to the shareholders via monthly distributions.

I would listen to the last episode of MSTR True North with Jeff Park. He touched on MSTY and the product Bitwise launched (IMST) that is a MSTY competitor and he is managing. There is a space on Bitwise’s C account from a week ago where they touch on this as well.