lol ideas are always worth exploring and debating, that's what the internet is about sourcing the wisdom or the stupidity of the crowd.

For sure TikTok's secret sauce is the algo but from my understanding that comes at a price, the stickier the platform the less likely people are to click out or disrupt their experience for an ad, this isn't something Meta and Google want, they need to drive increased ad revenue in CPM and CPC and since they're public companies if they don't deliver growth their share price takes a knock.

As for my personal experience running ads on these platforms, I see TikTok ads working for some FMCG brands, unlike FB or Google where you can do a lot more high-margin businesses like Insurance, etc so brands are willing to spend more in those auctions. When I work with larger brands the Tiktok ads are only seen as additional branding and audience exploration for later remarketing and last-click conversions from TT isn't really profitable