Nostr Web Client

I'm sure billions of dollars flow through tiktok directly and indirectly and there's a subset of the users making regular income the problem with recreating it is who is going to pay the capex?

Creators on TikTok aren't driving enough volume where the revenue share TikTok keeps covers all the server costs and hosting costs, Their model only continues on because they a CCP subsidised entity, and still has other business interests driving their revenue like Douyin and Toutiao, and some B2B services which is where most of its revenue

Since they're not publicly listed we can only go on what data they provide

Now you can argue well Meta has the same business, in Reels and Google has it in YouTube shorts, they've been growing formats mostly driven by Tiktok Reposting but both platforms have confirmed that this is a loss leader for them

Now if a company like Meta and Google with monopolies in their niche and a high margin ad business already in play and adding this feature to their ecosystem still saying its a losing medium what hope would their be for a ecosystem like nostr to replicate this?

Jessica Chasteen 1y ago

Pretty much the reason I haven’t called for a nostr-tiktok-clone project before is because I have seen how Meta and Google have tried and failed to recreate the same successes of TikTok. If they can’t do it with their budgets, it’s naive of me to hope that a rag tag band of merry devs could simply recreate the app. Haha. One does not simply walk into Mordor after all.

But I also recognize where Meta and Google are getting things wrong that TikTok is getting right - especially with search and suggestions - so part of me is like: yo maybe they’re just too big for their britches and a more nimble team would actually be better off? Idk. A girl can dream.

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Discussion

cloud fodder 1y ago

its both. phone screens are so addictive that it hardly matters what the content or experience is. many have started simply disconnecting. if they can do that, they can use a slower and more decentralized nostrtok someday, even if its not 'as good'.

🇵🇸 whoever loves Digit 1y ago

we can do it tbh

TheBitcoinManual 1y ago

lol ideas are always worth exploring and debating, that's what the internet is about sourcing the wisdom or the stupidity of the crowd.

For sure TikTok's secret sauce is the algo but from my understanding that comes at a price, the stickier the platform the less likely people are to click out or disrupt their experience for an ad, this isn't something Meta and Google want, they need to drive increased ad revenue in CPM and CPC and since they're public companies if they don't deliver growth their share price takes a knock.

As for my personal experience running ads on these platforms, I see TikTok ads working for some FMCG brands, unlike FB or Google where you can do a lot more high-margin businesses like Insurance, etc so brands are willing to spend more in those auctions. When I work with larger brands the Tiktok ads are only seen as additional branding and audience exploration for later remarketing and last-click conversions from TT isn't really profitable