Different perspective: It is cheaper to accept lightning than to accept credit/debit cards.
So a small business could benefit from it. A big one also, but they already bear somehow the cost of low payments.
Discussion
I talked two separate small businesses owners into researching it. "Instant settlement with no chargeback risk, and a fee average of 0.1% paid by the sender." Had their full attention immediately.
Indeed! I am prepping a small doc of bitcoin benefits, and how to take advantage of it. I did some research already on card payments to have real numbers. It is insane how card payments are at this point.