There's nothing inherently wrong with creating a competing protocol, if their core concept is different. We're not obligated to use it, or anything, and we should be open to someone outside of our Nostrverse having a good idea. We're not the only clever people on the planet.
But, I'm not really sure why this bubbled up, to be honest. I just saw Melvin talking about it and everyone got all excited for no reason. I've been looking into it and 🤷🏻♀️ whatever.
Astroturf marketing.