And unlike the billionaire founders of Google - Larry Page and Sergey Brin - he promises to never buy a super yacht. "While they have big yachts I have an inflatable dinghy that I take to lakes. Ego consumption is not appropriate in a world where there's climate change."
Christian would, in fact, struggle to buy a yacht if he ever wanted one, as he put two legally binding restrictions on the business - shareholders and staff cannot personally sell shares or take profits outside of the company.