Interesting. Sounds like a CSA branded as a regenerative agriculture project where the food is framed as a helpful byproduct.
Does seem like odd branding/marketing/ideology which raises some concerns. I’ll keep an eye on it too. Thanks for sharing
Discussion
Yeah My guess is it’s a concept that resonates and motivates them personally. Maybe if I fully understood it I would see why it’s necessary. And I would love to see a farmer tracking their land improvement and sharing that information. But the way it is presented may create barriers to customers who want to press the button on good food produced the right way.