I get it technically, I love m.2s and have several but to a normie this is just a "fast and longer lasting" USB stick

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You can run a Bitcoin full node on this thing.

That's the major difference for normies to parse.

Also, you can have like 5 different drives which you can swap out for different backups.

It's also more secure bc you can store the drives out of the enclosure - not many people know what to do with naked SSD.

https://a.co/d/ikz8lEZ