I get it technically, I love m.2s and have several but to a normie this is just a "fast and longer lasting" USB stick
Discussion
You can run a Bitcoin full node on this thing.
That's the major difference for normies to parse.
Also, you can have like 5 different drives which you can swap out for different backups.
It's also more secure bc you can store the drives out of the enclosure - not many people know what to do with naked SSD.