There will be ever increasing waves as new pockets of people find it, generally "influencers".
Just have to make sure there's a network out there for new people to interact with. Relay operators are da real heroes.
Discussion
It's a bit like bitcoin.
No one individual matters but it's a better system & so those that can see it adopt & support it's growth.
Relays are the nodes that quietly make this whole thing work. They're critical & yet resigned to live outside the spotlight.