-Giving cheap/worthless incentives for serving staff to sell more product.

- The samples experience was miserable, cheap and complex.

-Pricing wasn’t established beforehand and changed during event

-Drink cocktail is needed and should not be sold straight or on ice for restaurant environment.

-No recipes to make a servable cocktail on bottle or included on a card/website.

There is much more, but these are the easily explained problems.