I've found that the biggest issue with BTC is that it's so different in it's simplicity.
You don't have to DO anything, really. Here's some words. You can send it to anyone without any third party (aside from ISPs, I suppose) being involved.
It just works.
Simplicity is very hard to confront when you're whole life has been intentionally complicated.
Agreed, the process of transferring from your bank account seems complicated though.
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I'm not sure what you are referring to.
Transferring from your bank account to an exchange, and then transferring it to your wallet.
Oh. It's less complicated than other kinds of common financial transactions.