The ad-lead model only works because:

1. People are willing to sell their attention

2. Businesses (sadly) value transactions more than relationships.

One of the visual models I’ve developed is the:

3 C’s of Revenue

Content

Create more than consume

Conversations

Connect more than convey

Clients/Customers

Cultivate More than convert

——

So the problem is when businesses are willing to convert more transactions than cultivate relationships.

Similarly when the reason a business engages in conversation is solely to convey rather than connect with prospects and help lead them to the best decision for themselves.

Which ties back into its easier for both businesses and customers to consume rather than create.

As you point out, the path of least resistance wins. The faster and bigger horse wins.

Over time this will flip. #nostr is the perfect example of that.

In one month I’ve amassed more real connections and have had 10x more real conversations on here than I had on X in years.

The tipping point is coming and it’s coming soon!

#grownostr

#business

#leadership

#proofofwork

#pow nostr:note1ehgywhgx7gd6k8k0u6fv97068mqwr02ex064affsxvsqzy6hsqlsrgfvz9