He actually is though, very interesting interviews with him. The books are framed as "this is the game people play, you can learn to work with it or be ignorant and have it used against you". Its not about being manipulative or being a serial body-count attainer, but observing the landscape.
Specifically the 48 laws of power have a duality - recognize the stance of others and their associated weaknesses, and identify the stances you can use to your benifit.
mixing up what comes from which book but -
Historical examples from how Cleopatra would seduce a man, the flakiness of a coquette seduction and how it can be so effective to the archtype of how children are helpless and engage in the strategy of innocence to earn the attention of their caregivers.
Some strategies will earn you notoriety and put a target on your back, or you can recognize a strategy within a manipulative and overbearing boss - now you have tools to deal with it, or if possible outshine them. Giving tools to individuals without any power to help them maneuver through out life.