Focus on High-ACV Services, Then Productize

Phase 1 (Months 1-6): The Service Anchor

Target: Sell a hyper-niche, high-value service (e.g., fractional CMO, deep tech consulting) with an ACV of $25,000 - $50,000.

Action: Secure 10-15 clients through direct outreach/network to generate a $300k - $400k run rate. This provides capital and proof points.

Phase 2 (Months 7-18): The Scalable Product

Target: Productize the most repeatable part of your service into a SaaS tool or a high-ticket cohort course (ACV of $500 - $1,500/month).

Action: Use Phase 1 revenue for marketing and content. Acquire the remaining ~500 customers needed to bridge the gap to the $1M Annual Run Rate.