If the UK is to wean itself off exporting to the USA, which would seem to be a good idea right now, then despite our historic mono-lingualism, many firms will be needing to think about the sorts of non-English language resources & staff they will need to compete effectively in foreign markets.

Many firms manage it but too often the US market has been seen as an easy place to sell due to a common language.

Time to recruit multi-linguists (and by extension, teach them)!

#languages #trade

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My new website is bilingual and it's not easy. But it is inconceivable to trade in a country and not be fluent, at least on paper.

It is hard to shout louder on paper when Johnny Foreigner no speako the lingo. I say this as a Brit who cringes at the appalling attitude towards language of many Brits abroad.

I attended a seminar many years ago presented to UK businesses by a linguistics professor. If you think English is the Lingua Franca of the world, think again.