That would be really cool but it makes no sense to spend money in this market. The large majority of new housing is built as fully financed, prebuilt developments, and they are sold with the least customer choice to prevent added expense and construction material variation. Then also because supply remains insanely low and the market is hugely propped up by debt markets, the builders have unlimited customers. So they don't have to innovate or do anything to appeal to new buyers. Just the opposite, they can get rid of them.

Basically this wont happen until the markets realign in a huge way, but even then the adjustment will be slow because many builders will get wiped out.