In my previous life I sold an info product aimed at helping startups grow through better design. It was a database of strategies based on behavioral psychology and a broader study of design and consumer behavior. Categories included onboarding, landing pages, lead harvesting, product design, positioning and copywriting.

I never talk about it but this is what I did professionally to pay the bills. Design was more of a hobby all along, and a tool to express ideas. Eventually I did end up doing a lot of design work, but it was always anchored in my background of studying human behavior and how people think.