Do you remember the Easter parade in New York City in 1929?

Cigarettes were presented as symbols of liberation and equality. Women were paid to march in the parade while smoking "torches of freedom".

Cigarette sales soared soon after.

https://blossom.primal.net/431db718405284cad281ae60a6c4745ac82a3aa948217ec8361c3f1a1219fd53.mp4

More info here -> https://pareto.space/u/martin@enlund.org/1765532304513