For trusted users, and we definitely need to filter out loosely linked accounts, it's about 7% over 30 days. This is a better time scale for something so new. The other thing is this is more an issue to solve at app level. It seems a few apps have analytics so they should look at how changes affect this.

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What’s a trusted user

That's however Nostr.band defines it. Think it's something like page rank.

Ok but how do we know this number is accurate without knowing the definition nor if that makes sense in terms of retention?

The former is a good question for nostr:npub1xdtducdnjerex88gkg2qk2atsdlqsyxqaag4h05jmcpyspqt30wscmntxy, retention though is definitely meaningless if it includes easily generated keys and profiles.