They don’t want to do that because it’s difficult to convince people to leave the chosen side. Once people are locked in and committed to their chosen side, it’s *psychologically* hard to get them out of their bubble.

It’s easier to convince people to stay on the chosen side while at the same time using techniques to paint the other side as bad, woke, racist, etc.

Their true target to win over is the undecided or Independent voter. They’ll spend time on them because those voters can be swayed.

At the end of the day, they really only want to focus on two parties. Because it’s truly the divide and conquer strategy. They know the power lies with the people. We’re stronger in numbers. But by keeping us divided, it weakens our power. Thus, it keeps them in power.