You might be right, but I despise “messaging”. Just say what’s true and if idiots misuse it, they misuse it. I don’t want doctors and nutritionists bullshitting me for “messaging” purposes. It’s the reason why you have to trust your own reactions to foods — you feel like shit if you eat a whole pack of Haribo, feel fine, refreshed even, eating a large wedge of watermelon.

Eat a whole head of raw broccoli — feel like shit. Eat a 16-ounce steak when you’re hungry, feel great.

The entire “health” industry is just a bunch of messaging for the lowest common denominator.