What exactly makes Asahi Group Holdings bettee than Heineken?

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That is just some holding company, not the producer of the beer.

Heineken is designed to be the most unoffensive bland taste like nothing 'beer' possible. After a couple of beers it does not matter that much what you are drinking, but having it as your first one is a huge dissapointment (yes, i notice when i am served heineken, without knowing it is heineken).

Grolsch actually has a taste.

I also like jupiler, as far as pilsener is concerned.

Ahhh... From that point of view. Ok, you are right. "We" dont like Heineken, because they are buying all the local breweries... Well, also thanks to them, we have nowadays plenty of microbreweries ;-p><

As long as its not IPAs, whoever thought those were a good idea has serious taste issues and somehow convinced hordes of morrons.

Tripels are the best btw.