That certainly helps. It’s definitely getting more attention and people know it’s possible now; however, they also have a tainted view on what it is, why it’s important, and what it’s actually used for. Need to find the elevator pitch that makes them understand the importance in that quick interaction.
Discussion
Agreed. Elevator pitch. Five sentences is about three sentences too many for most people.
#orangepill as I see it is 99 percent anarchy or Number Go Up.
We need some thinking dedicated to grassroots action dedicated to practical use for businesses.
There are a lot of problems in broad Bitcoin adoption, but the major one I see is the chicken-and-egg or Catch-22 problem. Why have Bitcoin as a currency if no one accepts it? And why should my business accept it if no one uses it?
One thing I've been exploring is the percentage of *profit* (not revenue) lost to credit card transaction fees.
Example:
300k/year revenue
200k go to wages
50k other expenses
9k credit card processing
41k profit
When you look at it as "3 percent of revenue" it doesn't sound so bad. BUT IT'S OVER TWENTY PERCENT OF PROFIT!". Just for the privilege of accepting plastic, of which charges can be reversed!
Yep - that’s a great way to think of it. What I was planning on doing was writing a short letter with a gift to all businesses I visit (gas stations, restaurants, retail stores etc) saying how much I spend each visit, and how much they’d save just with me paying in Bitcoin. Then highlight another 2-3 key points. It would get lengthy, but something they can read on their own to get them interested to at least have a discussion. I’m going to test with a few and tweak the message to see what works/doesn’t work and report back.