And I'm not really worried about the custodial options. Bitcoin is permissionless, which means we can't stop custodial solutions.
Our priority is to make self-custody safer and easier. As long as we keep doing this, including more great things like cashu, and the number of self-custodying users increases relentlessly, then the custodial users will gradually transition to self-custody.
I just orange-pilled a friend, who's doing lots of research now, and my friend didn't even know that self-custody was an option.