I understand why for some people it´s a high entry to install an app like Amethyst/damus/primal so I think it´s important to engage on multiple front like sending links(web UI) to friends with messenger/signal/telegram/WhatsApp, who are not ready to have an account yet.

Engage with both bitcoiners and prebitcoiners

Nostr has a big advantage that you can view content without the need of an account or app.