How do you think the Rabbit device is going to expand. Upsells? Marketplace?

I'm no expert but hardware doesn't seem like a great business unless you charge premium and ship new product every year like the iPhone.

The marketplace model seems more likely - manufacture the hardware and allow vendors to compete for attention with their experiences.

Is there some sort of data licensing deal that's possible? Perhaps they are just in it to harvest and sell the data even though they explicitly say they will not sell data?

Thoughts?