When a market becomes overly concentrated (e.g Google’s search) the KPIs become clear and both very profitable and straightforward to game them.

That’s how we ended up with SEO, making the internet suck more, and leading us to optimize for stupid shit humans don’t care about nor gain any type of value.

Just arbitrage.

Nostr, if it becomes sufficiently decentralized, enables the long-tail in an unprecedented way, which obsoletes the model of serving KPIs over serving humans.