That's not theory.

2012. Facebook experimented with this.

They worked with Cornell University. The manipulated user feeds by altering the amounts of positive and negative feeds. The goal was to test nudging methods. Or "emotional contagion."

Working in media, getting to know who moves those markets... it's all designed to be.

I remember in 2014, NetFlix gave a panel on this. How to nudge users to do certain things on the platform. They cited Facebook-Cornell's research.

Scary stuff.

But it's real. And happening.

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