For people in 1st and 2nd world countries, the best thing to do with Bitcoin right now is to accumulate. Our transaction fees are low enough that we can use the existing currency as the medium of exchange, but we should be saving our reserve capital as much as possible in Bitcoin and using that as our primary Store of Value.
What we really need to do is encourage everyone to do that, while also encouraging people in developing countries to use Bitcoin as the Medium of Exchange. It's hard in a lot of areas because Internet Access is so hard to get, but any country where the inflation rate is 10%, 20% or 50% should be trying to transition to using Bitcoin Lightning Network as much as possible.