If a buisness on a Bitcoin standard wish to keep their prices stable, it must continue to offer better services/product quality.
On a fiat standard, it will do shrinkflation.
"Under a Bitcoin standard, earning bitcoin today will generally require less work than earning the equivalent amount of bitcoin in the future. Said another way, for the same amount of work you will earn less bitcoin in the future. This will emphasize the opportunity cost of foregoing bitcoin today for the prospect of bitcoin tomorrow (which will be harder to earn). When the objective is to accumulate as much of the 21 million fixed supply as possible, this will become a forcing function on a company's mindset for evaluating investments in growth."
https://ten31.vc/insights/investing-in-bitcoin-infrastructure
If a buisness on a Bitcoin standard wish to keep their prices stable, it must continue to offer better services/product quality.
On a fiat standard, it will do shrinkflation.
And it is possible to lower prices over time and have a rising profit margin