just shows that game cartridges are a cripple nowadays and this will make "collectors" transition over to digital as well. retail distribution used to make 2/3 of a games price, is what we once learned at the university. pair that with everyone who can afford a 20+ USD game, probably also has internet at home, mandatory day 1 patches, unfinished games that are the norm and all of a sudden, this cripple of a product makes sense again. it's basically somewhat of an ad-banner now, containing access to the product, while still being creating visibility in stores.